In close consultation with our travel agent members, we have created a cruise retail
strategy, which takes the form of the
“Cruise Club”.

In close consultation with our travel agent members, we have created a cruise retail strategy, which takes the form of the “Worldchoice Cruise Club”. Its core principles are to focus on building up your local identity as a “cruise expert” with the advantage of a fully focussed national strategy.

Here’s how to help our members be local cruise experts:

• Special departures with exclusive booking incentives

With the strength of our collective buying power we are able to negotiate, on your behalf, a range of unique booking incentives and specially negotiated consumer offers.

• Personalised marketing material

We provide members with a full marketing tool kit, which includes:

To talk to new customers = We create beautifully created mail pieces, introducing your agency, which we distribute to appropriate households in your geographic domain.

Keeping existing customers = This involves three publications a year of the informative and attractive Voyager Magazine which you will send to your existing cruise clients, and other interested parties. The magazine features write ups on new cruise ships and destinations as well as offers, exclusive to the Worldchoice Cruise Club. We will also design your very own set of “cruise club” stationery, including a logo.

• Driving customers through your doors

Much of our time is spent looking at creative ways to drive new and incremental footfall into your agency.

We market our website www.worldchoicecruise.co.uk on a national basis, undertaking expensive pay per click campaigns and competing effectively for ratings.

The website contains a huge amount of content coupled with highly competitive prices, whilst all the time encouraging the customer into your agency to gain a personalised quote.

In addition to online activity we work hard with national groups such as Woman’s Institute and the BBC to promote your local knowledge and expertise.

• Support network

Our dedicated team in Peterborough, headed up by an experienced cruise professional, will become a natural extension of your own team.

We ensure that you are kept fully briefed on all the latest developments in the cruise industry, giving you hints and suggestions for turning news into opportunities.

We act as a voice for you with the key contacts at major cruise lines helping to tackle on-going concerns and requirements.

We provide you with a regular document featuring the latest offers from cruise lines, sifting through the ordinary and highlighting the exceptional!

We will also offer you as much one-to-one time as you require, helping you resolve any booking related issues.

• ACE membership

We have assessed the proposition available to members from ACE and believe the training and research tools available to be of real value.

Such is our belief in the provision of ACE’s services, we will require members of our Cruise Club to have at least one Accredited Cruise Expert in their agency (this training can be taken online and completed at leisure). We will gladly help you through this process.

• Commercial terms and price match

As a Worldchoice member you will already enjoy enhanced commission levels with all the major cruise lines. We negotiate additional earning opportunities, targets and incentives that will be rewarded to you commensurate to sale.

Being part of a larger group which is well tuned into the cruise sector is absolutely essential if you are to compete in the aggressive cruise market.

If all else fails and you simply can’t compete, don’t worry, your Worldchoice Cruise Club Price Match promise will kick in.  Unbelievable as it sounds - through clever commercial structuring we are able to offer our members funding to meet any cruise retailers’ price!

Which means you simply CANNOT BE BEATEN ON PRICE

• Technology

Through a close relationship with Amadeus, all cruise club members have access to free use of Amadeus, the leading GDS for cruise content and reservations.

Membership of the “Worldchoice Cruise Club” is exclusively available to Worldchoice and TTA members at £299 per year. However there are certain criteria that must be fulfilled by members in order to retain their position for the following year:

• One Accredited Cruise Expert in store
• That you have been a pro-active participant in the “Cruise Club”
• That you have supported the special departure program

 Your Cruise Club fee includes ACE membership